The Book
"Ile-Alatau Stories" is a storybook of people who have bonded their lives with the unique nature of the Ile-Alatau National Park. The book describes the stories of foresters, astronomers, archaeologists, leopard experts, ornithologists, and alpinists.
Category
Social Impact
Client
Kazakh National Parks
Impact
2000 + audience reach
Our goal was to call attention to the book, encouraging readers and guests to contemplate behavior in the mountains. Each of us has an impact on everything around us.
We adorned the glass windows of the Ayusai Visitor Center with quotes from the book's main characters. As we gaze at the landscape beyond, these words allow us to perceive the mountains in a fresh and enlightening manner.
''...go to the mountains
to find
the Answer''
This is how every visitor discovered that the water in the nearby creek is ancient glacier melt, dating back over 12,000 years. As springtime adorns the mountainside with blossoming apple trees, they bear the genetic lineage of the ancestor of apples found worldwide.
The book presentation seamlessly blended with the Ayusai Visitor Center's identity, leading our partners to extend the exhibition and leave the quotes on the windows, where they remain to this day.
